Uber has poached a top executive from Target to lead its global ride-sharing business, as the San Francisco based tech company looks to spend more on marketing and build its brand.

Jeff Jones, chief marketing officer at Target, will join Uber as president of ridesharing and be responsible for “operations, marketing, and customer support,” the company said.

Uber also said that it was preparing to “rewire” its city operations to integrate them more closely with marketing efforts, writes Leslie Hook in San Francisco.

Meanwhile Ryan Graves, Uber’s senior vice president of operations (and first employee), will be shifting his focus to strategic projects, including Uber’s logistics and delivery service.

Mr Jones’s appointment is Uber’s highest profile hire to date from the corporate sector, and underscores the company’s search for talent as it expands.

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