Sir John Parker, formerly of Anglo American © Charlie Bibby/FT
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Welcome to the FT Business school newsletter, a weekly serving of management wisdom, reading recommendations and business-related challenges. FT subscribers can sign up here to receive the newsletter by email every Monday. If you have feedback about FT Business school, please email bschool@ft.com.

Work & Careers round-up by Wai Kwen Chan

Andrew Hill is away for the next four weeks. In the meantime, here is a summary of the latest stories from Work and Careers:

MBA Quiz

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Thank you, Andrew Hill

Professor's picks

Every week a business school professor or academic recommends useful FT articles.

Elspeth Murray, associate dean of MBA and masters programmes at Smith School of Business at Queen’s University, selects:

Zuckerberg’s 2018 personal challenge: Fixing FacebookMr Zuckerberg’s challenge would be to “focus on issues like protecting the social media site’s community from abuse and hate and defending it against interference by nation-states.” His challenge is germane to everything business leaders need to contemplate now, as technology puts power “in people’s hands”.

Our civil society has relied on many institutions – central banks, regulatory bodies and the like – to protect the public, for example, from scams. This reliance appears not to be working in the era of Facebook. In future, will the responsibility to maintain that civil society and to protect the public shift increasingly to social media companies such as Facebook?

Tech trends for 2018: the big will get bigger The article mentions that the “main engines of growth for the biggest tech companies in 2018 are ones that have already become a deeply ingrained part of business life,” such as digital advertising and ecommerce. Advertising and retail opportunities are but the tip of the proverbial iceberg. Five years ago, who would have thought that Google and Apple would venture into healthcare?

A thorough review of what these big companies mean for corporate strategy should be at the top of everyone’s agenda. For example, if you were head of GE Healthcare or Medtronic, and thinking about the future strategy, it would be irresponsible to not discuss Google and Apple as part of the analysis of your competitive space. What are the threats and opportunities they pose?

Bitcoin price is a distraction, says big technology investor Cryptocurrencies are changing the fabric of the financial services industry. Some are based on blockchain technology, which every business leader need to understand.

However, there are fortunes to be won and lost in the chaos of the current bitcoin melee — buyer beware. Many people don’t even understand how bitcoin works, and as such, have little ability to differentiate the potential Levis Strauss jeans from the Acne jeans of this new gold rush. Huge potential for people to be scammed if they don’t do their homework.

Jonathan Moules's business school news

The helicopter parents have landed on campus. The fact that concerned mothers and fathers are not just paying for MBA advisors but making the call to agents themselves could be blamed on the rising pressure to get into a top school. Also, without the bank of mum and dad, many business school students would not be able to afford their course fees.

Another way to offset the escalating price of a good business education is to find a scholarship programme. We have researched some of the grants available to female MBA applicants, but there are many other aid schemes available to people that fit other criteria, such as low income or ethnicity. The problem is often tracking down these programmes, so we are trying to highlight at least some of those available. 

Ask the academics

Got a question for leading business school experts? Send it to bschool@ft.com and we will publish the best replies in future newsletters.

Test your knowledge

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Edited by Wai Kwen Chan — bschool@ft.com

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