Insead is to launch its own in-house admissions test for prospective participants on its Executive MBA programme. The test, which will be an alternative to the GMAT, has been designed specifically for EMBA students by Prep Zone, a company founded by two Insead alumni in Singapore.

The announcement comes as Insead announces a new version of its EMBA centred on the Singapore campus. The new section, which will begin in August 2012, will include shorter modules as well as the use of weekend modules for much of the core curriculum. Insead will now have four distinct EMBA programmes: one centred in Fontainebleau; a second in Abu Dhabi; a third in Singapore; and a joint programme with Tsinghua University for Chinese executives.

The first half of the EMBA will be taught on the local campus, but all students will come together during the second half of the programme.

Dipak Jain, dean of Insead, signalled the move to a separate EMBA stream in Singapore in an interview in the FT in October 2011. At the time he confirmed that he also intends to launch an EMBA programme in the US, probably with a partner, and to launch further programmes across China with Tsinghua.

The new Insead test will retain the relevant questions on quantitative and verbal reasoning skills found in the GMAT, but discard some of the more complex and esoteric mathematical and language questions. In addition there will be a mini-case analysis and a test of verbal communications. The test will be administered on each campus, and combined with a personal interview.

One of the founders of Prep Zone, Mícheál Collins, says the test was formulated in response to the intense nature of Insead’s EMBA programme. “We realised that to properly gauge the preparedness of a candidate, their sense of business should be tested as well as their cognitive strengths. Hence we added the case presentation to the test, and removed the essay writing part.”


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