Business class: Ikea warns stock shortages likely to last another year

This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.

Specification:

• Strategy and marketing

Click to read the article below and then answer the questions:

Ikea warns stock shortages likely to last another year

• Explain one reason why Ikea has invested $2.2bn in new store formats 

• Assess the impact on Ikea’s profitability of placing a heavy emphasis on sustainability 

• To what extent has Ikea been able to mitigate threats in the external environment and transform these into opportunities?

Peter McGinn, Harton Academy