Cingular Wireless and Orange in wireless link
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Cingular Wireless, the largest US mobile carrier, and Orange, the European wireless group, agreed to work together to provide consolidated mobile services to multinational companies with operations in both the US and Europe.
Companies with operations in the US, Britain, France, Netherlands, Belgium and Switzerland will be able to manage their wireless usage through a Web portal called WorldView Wireless Information Navigator – a service that Cingular inherited when it acquired AT&T Wireless earlier this year.
One of the main attractions of AT&T Wireless purchase was the company’s extensive list of blue-chip corporate clients. As a result, Cingular provides wireless services more than 80 per cent of Fortune 500 companies.
Under the agreement, a US-based Cingular customer that also has operations in countries served by Orange can apply the usage under their Orange contract to their Cingular usage commitment. in order to qualify for volume discounts.
The partners said their account representatives will also work together to provide a consolidated response to customers’ trans-Atlantic purchase requests and major bids.
“Multinational companies tell us that procurement and leveraging economies of scale are two of their biggest headaches,” says Philippe Bernard, executive vice president of Orange’s business solutions division.
“Our reciprocal arrangement with Cingular via the Worldview program eases that pain. By providing our multinational customers with the right services, tools and support we can help our customers do business better, and more efficiently. Furthermore, we believe this arrangement further strengthens our competitive position and underlines our commitment to deliver to businesses.”
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