The New York Giants notched their second Super Bowl triumph over the New England Patriots in four years on Sunday, with a touchdown, 57 seconds from time, that gave them victory by 21-17.

The upset will elevate the standing of Giants quarterback Eli Manning, who was voted the game’s Most Valuable Player, and coach Tom Coughlin.

“It just feels great,” said Manning, who led the Giants back from a 17-9 deficit in the third quarter with 12 unanswered points. “It was a great game with two great teams.”

Played in front of a crowd of more than 68,000 at the Lucas Oil Stadium in Indianapolis, the game is likely to be the most watched TV broadcast of 2012 in the US, drawing more than 100m viewers. Advertisers including Hyundai, Coca Cola and H&M paid $3.5m for 30-second spots during the game, with many companies leveraging social media to promote their ads online.

The Giants dominated most of the first half and went 9 – 0 ahead after Manning connected with Victor Cruz for a 2-yard touchdown. But the Patriots found their stride in the second quarter, getting on the scoreboard with a 29-yard field goal.

Following a punt from the Giants, Tom Brady, Patriots quarterback, drove his team 97 yards down the field, culminating in a Danny Woodhead touchdown with 15 seconds left in the quarter.

Madonna performed during the halftime show in a production that featured ancient Greek and Egyptian motifs, British rapper MIA, singer Cee Lo Green, and hip hop artist Nikki Minaj.

The Patriots opened the second half with a methodical drive down the field that ended with Brady finding tight end Aaron Hernandez for a 12-yard touchdown. The Giants responded with two field goals, to make the score 15-17 at the end of the third quarter.

With less than four minutes in the game, Manning connected with Mario Manningham for the longest play of the game, a 38-yard pass that put the Giants at midfield. That set up a game-winning touchdown run by Ahmad Bradshaw with less than a minute left.

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