Social-psychologist Robert Cialdini joins Cardiff Garcia to discuss the psychology of influence and the importance of what you do before attempting to persuade someone, which is the subject of his latest book "Pre-suasion". The two also cover the role of persuasion in politics, specifically the way it has been used by Donald Trump and Barack Obama.

iTunes Stitcher audioBoom SoundCloud Overcast RSS


Copyright The Financial Times Limited 2017. All rights reserved.
myFT

Follow the topics related to this show

Comments have not been enabled for this podcast.