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Bruce Chizen, chief executive of Adobe, on his likes and dislikes.

What’s in your pocket?
A Palm Treo smartphone. I use it for quick one-line e-mails. I also play Scrabble on it, though it is harder than using a board. On a board, I can beat someone with a better vocabulary through strategy.

First crush?
I was blown away by the first video games with joysticks. My first job was at video games maker Mattel Electronics.

True Love?
Digital photos you can alter, improve and share. We used to think of photos as fixed.

Latest squeeze?
I’ve got my eye on an iPod nano. I’ve already got an iPod mini (music player) but the nano looks cute.

What makes you mad?
When things don’t work and aren’t designed simply. I have a high-definition plasma TV and sound system at my beach house. I had to get the engineer back even though I’m moderately technical.

Most embarrassing moment?
When an IT person comes to my house to sort out the computer network and it emerges that I work at Adobe. They expect me to know much more.

What would you most love to see?
Cellphone coverage in Silicon Valley that actually works.

If money were no object?
A private jet. The few times I’ve flown in other people’s, it’s been a whole different experience.

PC or Mac?
Both. I have Macs at home for the family and for iTunes (Apple Computer’s music downloading service). But when I’m travelling, I use an IBM Thinkpad laptop to download e-mails in my hotel room. This is where I tackle longer messages and e-mail my kids. Sometimes when I can’t sleep, I e-mail through the night.

Linux or Windows?
Windows, unfortunately (since Microsoft is a competitor).

Google or not?
I use My Yahoo! as a portal to display news and stock prices, so it’s easier to use their search engine. But I also use Google.

How wrong have you been?
I’m always overbooking myself. I think I can squeeze in more than I really can.

Company to watch?
Google. They have this grand experiment where they hire bright people and give them a lot of autonomy. It will be interesting to see how long they can run with it.

Left field technology?
EBooks. They stalled before because the right devices for reading digital books weren’t available at the right price. But in 10 years time, they’ll be widespread. It’s going to surprise everybody.

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