Google has fired off a new salvo in its campaign to convince the world that Glass is cool rather than creepy.

A month after telling early adopters of the wearable technology how to avoid becoming a “Glasshole”, Google is now attempting to win over the public with a Buzzfeed-style list of “The Top 10 Google Glass Myths”.

In a blog post published on Thursday, the company takes aim at several common beliefs about its $1,500 headset.

Having dispelled Myth 1 (Glass is the ultimate distraction from the real world) and Myth 2 (Glass is always on and recording everything), Google cuts straight to the all-important cool factor:

Myth 3 – Glass Explorers are technology-worshipping geeks
Our Explorers come from all walks of life. They include parents, firefighters, zookeepers, brewmasters, film students, reporters, and doctors. The one thing they have in common is that they see the potential for people to use technology in a way that helps them engage more with the world around them, rather than distract them from it.

If zookeepers and brewmasters wear Glass, it must be cool.

But what about its creepiness? Don’t worry – Google has that covered:

Myth 5: Glass does facial recognition (and other dodgy things) Nope. That’s not true. As we’ve said before, regardless of technological feasibility, we made the decision based on feedback not to release or even distribute facial recognition Glassware unless we could properly address the many issues raised by that kind of feature. And just because a weird application is created, doesn’t mean it’ll get distributed in our MyGlass store.

That’s good to hear. But as commenters below Google’s post predict, it won’t be long before some clever hackers find a way to jail-break Glass and give its users all sorts of dodgy functionality.

For the last and most important point in its list, Google tackles the concerns that have led to Glass users being kicked out of cafes in San Francisco:

Myth 10 – Glass marks the end of privacy
When cameras first hit the consumer market in the late 19th century, people declared an end to privacy. Cameras were banned in parks, at national monuments and on beaches. People feared the same when the first cell phone cameras came out. Today, there are more cameras than ever before. In ten years there will be even more cameras, with or without Glass.

So there you have it, there’s no need to worry!

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