The rhetoric of globalisation often gives the impression that multinational companies can cross borders with ease.
In The age of semi-globalisation, Pankaj Ghemawat, a professor at Iese Business School in Spain, argues that the world is in fact a long way from being a seamless marketplace and that national differences are still vitally important to global corporate strategy.
Crossing borders successfully, Professor Ghemawat’s second video lecture, will be published on Monday September 15. It will outline three strategies for smart international expansion.
Contents
1. Pan con tomate, a Catalan speciality
2. A semi-globalised world, not a flat one
3. Some surprising cross-border statistics
4. Local fast food fighting back
5. Four types of distance that affect strategy
6. Cultural distance
7. Administrative distance
8. Geographic distance
9. Economic distance
10. Closing thought: one size does not fit all
More at www.ft.com/iese
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