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James Crabtree writes in the Comment section of Friday’s Financial Times that the forthcoming UK election will be influenced more by old-style databases and email lists than new social media tools such as Twitter:
“On Monday, the BBC’s Richard Bacon invited a group of experts to talk about technology and British politics. The question he posed was simple: “Will this be the Twitter election?” Radio 5 Live’s bemused guests, including Iain Dale, the top Conservative blogger, grappled with the seemingly ridiculous notion that, come polling day, over-caffeinated Twitter enthusiasts could tip the balance between prime minister Gordon Brown and his Tory challenger David Cameron.”