Eric Ryan, 38, is co-founder of Method Products, a San Francisco-based company that makes non-toxic, natural cleaning products. He began his career in advertising in London at Fallon Worldwide.
Blazer by Nau
This blazer is 80 per cent recycled polyester and 20 per cent organic cotton. It looks like an outerwear jacket and a blazer so I can wear it to meetings. It is about high design and sustainability, which is my message at work, too.
Shirt by Ben Sherman
Just like women have the little black dress, men have the white shirt. Because we’re a cleaning products company, it’s important that I look clean and crisp. This one is basic in a stretch material with a trim fit, a good look for the ageing hipster.
Tie by Ben Sherman
This silk tie is a bright black and white plaid with accents of red and purple. It’s a nice combo of British rocker and corporate America. We’re in San Francisco so it’s a casual office but I wear a tie every day. I need to be comfortable, say, at an internal design review but know that at any moment I might need to walk into a meeting with a retailer or a vendor partner or a funding company.
Trousers by Levi’s
These are Levi’s Waterless jeans. They are dark denim, the dressiest looking denim, and they’re slim-cut, so they look neat. I like Levi’s because they are a San Francisco company but also because when you make jeans, you normally use a tremendous amount of water and Levi’s encourages people to use less water in cleaning and manufacturing.
Shoes by Tom’s Shoes
I love what Tom’s stands for, and these are the perfect shoe to wear with a tie. I travel a lot, so these are small and easy to throw into a suitcase. I choose things that are versatile, that dress up and down.
Watch by Timex
This is silver and black and looks like the 1950s classic. I’m really a high-tech guy, so this is my low- tech watch. My life moves at such a fast pace between my three kids and the company that I try to simplify everything, getting out the door as fast as I can.
Glasses by City Optix
These are retro nerdy glasses. I give the opticians complete freedom and every 18 months they choose a pair for me just on the edge of style. They’re hand-made locally in California, and they make a statement.