What are the economic and social tradeoffs of deciding where to live and how can one measure these? An economist at the Oregon Office of Economic Analysis joins Cardiff Garcia and Kara Scannell to discuss a system he developed for this exact purpose. Then, how did a failing business promoting mixed martial arts grow to become a global brand valued at $4bn? Cardiff talks the economics of the sport with John S. Nash, a writer for the UFC and MMA industry website Bloodyelbow.com. Visit FT.com/Alphachat for show notes and links. Music by Minden.