UK advertising leader tops ethnic minority executives list
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The 2018 EMpower ethnic minority executives in the UK and north America were selected on the basis of their seniority and influence. These role models had to be high profile and to have worked to create an environment that brought the best out of black, Asian and minority ethnic employees.
It was important that nominees worked towards this goal above and beyond their day job, which made it hard for judges to consider diversity and inclusions professionals, however deserving.
Ethnic Minority executive
As UK country manager for WPP, Karen Blackett is responsible for the global advertising group’s second-largest market. Faced with the conglomerate’s possible break-up since the April departure of founder Sir Martin Sorrell, she is focused on “business as usual” but inclusion remains a priority: “More diverse companies are more successful and more profitable — fact,” says Ms Blackett. The most senior black woman in UK advertising has set up the UK Inclusion Board to improve diversity at WPP. In her five years as chief executive of MediaCom, the largest UK media agency she now chairs, the percentage of non-white staff rose from 11 to 20 per cent.
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Since businesses with more diverse leadership do better than rivals, this report provides a guide on how to employ a more representative workforce. The challenges range from collecting reliable data to providing role models, and eliminating bias in tech used across the economy.