Apple has set the date for its next iPhone launch: Wednesday, September 7. Invitations were sent out to reporters on Monday morning, California time.

The venue is the Bill Graham Civic Auditorium in San Francisco, the same place that it held its Worldwide Developers Conference keynote in June.

The invitation was headlined with the text “See you on the 7th”, an obvious hint at the upcoming iPhone 7. Apple will be hoping that its next iPhone can reverse declining sales of its most profitable product, writes Tim Bradshaw.

For several months now, the rumour mill has pointed to a similar hardware design to the iPhone 6 and 6S for the next iteration, with one key difference: the removal of the standard headphone socket, along with new wireless earphones. At least one version of the iPhone, most likely the larger Plus-sized model, is also expected to come with a dual-lens camera – something the invitation hints at with its soft-focus lights in the shape of the Apple logo.

At the same time as the new smartphone unveiling, Apple is expected to reveal a new Apple Watch with new fitness-tracking functions, such as GPS.

It is now two years since the Apple Watch was first launched in September 2014, although it did not go on sale until six months later. Apple has not reported sales of the Watch but analysts say that sales fell in the second quarter, as customers waited for the new version.

The FT will be reporting from next week’s event.

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