Sir, Surely now is the time for businesses to run a sustained advertising campaign pointing out the risks faced by industries like aviation ( Brexit confusion threatens the UK aviation industry, April 11)?
Articles in newspapers are all very well, and doubtless there is direct lobbying too. But until the general public truly understands that “business cannot plan, or run, on hope” and “no certification, no fly” in the kind of measured and compelling terms set out by Tom Enders, his worst fears are going to be realised.
The costs of a truly serious campaign eloquently promoting a pragmatic alternative would be vastly cheaper than the costs of supply chain gridlock he describes.
St Brides-super-Ely, Wales
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