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Lycos, the online web portal, is launching a broadband video search service on Tuesday powered by technology supplied by Blinkx, a fast growing online video search pioneer.

They will share advertising revenues generated by the search results.

The move is part of Lycos’ efforts to expand the appeal of its broadband content and underscores the growing importance of video to online service strategies and the growth of broadband content more generally.

The major search services including Google and Yahoo have added video search capabilities while YouTube has become one of the fastest-growing web services delivering a mixture of user-generated video and other video content to its visitors.

Last week Sony’s entertainment unit paid $65m to acquire Grouper, another web video service.

By incorporating the Blinx technology, Lycos hopes to make it easier for its nearly 25m unique users to find online video content. Last month, it launched a broadband platform bringing a mixture of high-quality content, including broadband video programming and entertainment with the look and feel of TV. “As Lycos continues our push into building community around high-quality video content, giving users access to a best in class video search experience is critical,” said Alfred Tolle, chief executive.

“By teaming up with Blinkx, we now offer our visitors one of the top video search engines available on the web today.”

Blinkx, which already licenses its technology to Time Warner’s AOL unit for its StuddyBuddy.com educational site, has an index of more than 5m hours of searchable video content, including favourite TV moments, news clips, short documentaries, music videos, and video blogs or “vlogs”.

“We are very excited to be powering video search for Lycos, one of the top 15 web properties worldwide,” said Suranga Chandratillake, founder of Blinkx. “As the web becomes more interactive and TV-like, search becomes the remote control.”

Blinkx claims its patented speech and pattern recognition technologies make it possible to deliver more accurate and relevant results than typical “metadata” based search engines that generally rely on keywords.

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