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AT&T, the US telecommunications giant formed when SBC Communications acquired AT&T earlier this month, launched a new $6-a-month flat fee service that enables fixed-line subscribers to make unlimited calls to and from Cingular Wireless phones.

Under the plan, calls made on a Cingular mobile phone to an AT&T local phone will not count against the minutes included in subscribers monthly wireless calling plan. Cingular, the largest US mobile carrier, is a joint venture between AT&T and Bell South.

The service, dubbed Mobile2Home, will be available initially on a trial basis to subscribers who have both Cingular and AT&T accounts in Connecticut – the heart of rival Verizon Communications’ territory – and will run for three months.

SBC and now AT&T has led the move towards so-called converged wireless-wireline services and Mobile2Home will be the latest service offered by the new AT&T and Cingular Wireless as part of this strategy.

Ultimately, as all telecommunications services move to a common IP (internet protocol) based architecture, these integration efforts will enable carriers to offer their customers a seamless communications system and new integrated services.

“There is a tremendous value in bundling services with AT&T companies – from deep savings on the latest in premier products and services, to integrated products that simplify communications,” said Scott Helbing, AT&T’s chief marketing officer in the consumer division.

Copyright The Financial Times Limited 2018. All rights reserved.

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