Listen to this article
Sir, Edward Luce writes of Donald Trump planning to trigger every dark fear he can find over the coming weeks (“Trump’s dark inner Nixon”, August 22). He says a fear-based campaign works as a media strategy, adding that Richard Nixon believed people respond to fear rather than love. In the Brexit referendum a similar fear-based strategy adopted by David Cameron, George Osborne, Jean-Claude Juncker and others failed miserably. Hillary Clinton may hope that a more positive upbeat campaign can deliver results.