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Ten years from now, many of the jobs that business students will take on graduation have not even been imagined today, or so the mantra runs. In the light of this, Air France and LVMH, the luxury goods company, are working with Rouen Business School in northern France to establish a chair in New Careers.

Arguably the only chair in a European business school dedicated to just this topic, the focus of research will be on the behaviour, expectations and needs of individuals in the future workplace. Career preparation and career coaching will be key for all Rouen students, says Arnaud Langlois-Meurinne, dean of the school.

Management professor Jean Pralong will be the first holder of the chair, though Prof Arnaud Langlois-Meurinne points out that there are eight professors at Rouen that specialise in this area. “After several years of an economy based on uncertainty, relationships between employees and companies have changed greatly,” says Prof Pralong. “This Chair is mean to produce and spread knowledge about these changes.”

Research on the topic of new careers will be used to inform both the school’s degree programmes and the work done by the careers centre at Rouen. Additionally, the research will be used in short executive programmes run at the Paris Executive Campus, run jointly by Rouen and Reims Management School.


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