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The MBA degree has never been particularly popular in Italy, but two institutions are now hoping to change that with the launch of a full-time degree in the Umbrian capital of Perugia in September this year.

Bradford University School of Management, the long-established UK business school, has teamed up with the University of Perugia’s faculty of engineering to launch a joint MBA programme that will give students the chance to study both management and specialist engineering modules. Initially there will be 50 participants on the one-year degree, which will be taught in English.

“The joint programme is designed to fill a gap in the market for MBAs in Italy in response to demand from the country’s vibrant manufacturing and engineering industry,” says Roger Beach, associate dean of postgraduate programmes at Bradford. “It will give local businesses access to MBA level management expertise and students will have the flexibility to specialise in their chosen area using the combined expertise of both institutions.”

All students will have the opportunity to take a three month internship with a local company on completing their degree. Some may hope it is the city’s most famous exporter: Perugina, the chocolate-maker famous for its Baci, or chocolate “kisses”.

www.brad.ac.uk/management

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