Every week, a business school professor, an expert in his or her field, defines key terms on FT Lexicon, our online economics, business and finance glossary.
David Schmittlein has been the dean of MIT Sloan School of Management since 2007.
Prof Schmittlein holds a BA in mathematics from Brown University and an MPhil and a PhD in business from Columbia University.
His focus at MIT Sloan has been to broaden MIT Sloan’s global visibility, to work with the faculty in creating new high-quality management education programmes, to develop enhanced educational opportunities for current students and to develop and disseminate business knowledge that has impact and will stand the test of time. He has also sought the opinion of the many members of MIT’s alumni community about MIT Sloan and management education.
Before his appointment at MIT Sloan, Prof Schmittlein was professor of marketing at the Wharton School of the University of Pennsylvania from 1980 until 2007. He also served as interim dean in July 2007 and as deputy dean from 2000 to 2007. He was chair of the editorial board for Wharton School Publishing.
His research assesses marketing processes and develops methods for improving marketing decisions. He is widely regarded for his work estimating the impact of companies’ marketing actions, designing market and survey research and creating effective communication strategies.
Prof Schmittlein serves on the International Advisory Board for Groupe HEC, on the Academic Advisory Board for the China Europe International Business School (CEIBS), the International Advisory Council of the Guanghua School of Management of Peking University, and the Advisory Board for the School of Economics and Management of Tsinghua University.
He has been a visiting professor in the faculty of economics at Tokyo University and a distinguished scholar in residence at Washington University’s John M. Olin School of Business. Prof Schmittlein has received awards for his research, his editorial work and his teaching.
The terms defined by David Schmittlein on FT Lexicon this week are:
Compiled by Emmanuelle Smith
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