Finding your purpose

Companies do more than just generate profits for shareholders. In these interviews, chief executives talk about how they found their mission.

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The soft-drinks maker faces a range of challenges as it seeks to reinvent itself

The unconventional boss of the US health insurer distrusts hospitals and business school dogma

Veteran entrepreneur believes a company’s mission should be to provide its employees

He landed one of the top jobs in New York half way through his programme

Mission to fight high drug prices drove Michael Rea to build Rx Savings website

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