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Every week, a business school professor, an expert in his or her field, defines key terms on FT Lexicon, our online economics, business and finance glossary.
Kristiaan Helsen is associate professor of marketing at Hong Kong University of Science and Technology. He was previously assistant professor at the University of Chicago between 1990 and 1995.
He grew up in Belgium where he received his BA in quantitative economics at the University of Antwerp. He earned his PhD in marketing from the University of Pennsylvania and an MBA from Cornell University.
Prof Helsen’s research interests include empirical marketing modeling, international marketing, marketing strategy and brand/product crises.
His work has been published in marketing journals such as the Journal of Marketing Research and Marketing Science.
He is co-author with Masaaki Kotabe of Global Marketing Management, a leading international marketing.
The terms defined by Kristiaan Helsen on FT Lexicon this week are:
Compiled by Emmanuelle Smith
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