Technophile: Bernd Bischoff

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What’s in your pocket? The Siemens SK65 which has BlackBerry functionality built in. It is a phone with a twist keyboard for typing. Instead of two devices, I only need one.

First crush? The PC itself. This amazing device has not only made my life easier, it has enriched it with the access to information around the world.

True Love? My ultra-portable Lifebook P 7010. It is the perfect size notebook for someone who is on the road as much as I am. In addition, I have up to a day’s battery life, and connection either via WiFi or GPRS is good.

Latest squeeze? I have my eye on an ultra-small tablet-notebook combination that will be on the market in the next few months. Don’t tell my current notebook.

What makes you mad? I am frustrated by organisations that say one thing, but when it comes down to spending a few euros more, do another. An example: governments that say they are “green” or environmentally conscious. We have the “greenest” PC on the market. But certain governments, who claim to be green, continue to go for the absolute lowest price rather than paying a few euros more. They should start supporting the companies and products that are being proactive.

Your biggest tech disaster? When we first started in the Unix business we were using Reliant Unix as the OS. We realised that, for the global market, this was not going to be the right choice. In 1999, we changed direction and became an expert Solaris house. If we had not made this change, we would probably not be the Unix powerhouse we are today – or even in that market segment.

What would you most love to see? It would be great for us in the IT industry – from suppliers to OEMs – to be able to have “green” products across the line. Right now, it is really only possible in PCs. We have a sense of responsibility to the planet to keep this as a priority, and it would be wrong solely to let legislation drive this. As I said earlier, customers also need to be willing participants.

If money was no object? I would be an owner of the FC Bayern Munich football team.

PC or Mac? PC of course! I like to be quite flexible and even with all of Apple’s innovation, they do not have a tablet-notebook combination, and I like being able to write as well as type on one machine. Customers are always intrigued.

Linux or Windows? It depends on the customer’s requirements, which is why we are experts in both.

Google or not? How can someone have Internet access and not Google? See how it has even changed our language.

How wrong have you been? I have been wrong on occasion and when I recognise this, I am proactive about changing it.

Company to watch? Virtualisation companies such as VMWare, as this is going to continue to be interesting. This applies to all IT – from server to storage to desktop. Of course this is a specific area we want to be driving as well.

Leftfield technology? There is still a lot to do with VoIP for it really to take off, but it has clear potential. The other thing that continues to be interesting is nano-technology, as this could radically impact the scope of IT.

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