Making decisions when uncertain

Hidden in FT articles are haiku. Here are some of the best of the week

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Haikus are an ancient form of Japanese poetry that have recently become popular in English. By analysing the articles the Financial Times publishes every day with a computer programme, we have unearthed some accidental but powerful haikus.

The poems follow the form and style of a traditional Japanese haiku — typically a three-line observation about a fleeting moment involving nature with 17 syllables arranged in a 5–7–5 pattern.

There are a surprising number of these poetic forms buried inside the hundreds of articles the FT publishes every day, from stories as diverse as the columns of Martin Wolf to the impeachment of Dilma Rousseff.

Over the coming weeks we will share these haikus on FT.com and social media. We will also be encouraging readers to share their feedback.

Osborne warns of post-Brexit emergency budget. By FastFT

It is the people
with job insecurity
who will lose their jobs

Brands push into personalised packaging. Consumer goods companies seek to emulate Coca-Cola’s ‘Share A Coke’ campaign. By Patrick McGee.

It takes three to five
days and by that time you are
either well or dead

India ecommerce growth found in translation. Developers rush to launch local-language smartphone apps. By Simon Mundy.

In air conditioned
offices we were the guys
on the internet

How do you get interested in business operations? Play a game…. By Laura Melina Loeven.

Making decisions
when uncertain is an art
you have to master

Euro 2016: My night with the thugs. By Gideon Rachman.

Teetering on top
of a spiked fence with a ten
foot drop below me

Craig Green, Charles Jeffrey Loverboy SS17 show report London Collections Men. How do men feel about colour? By Charlie Porter.

Proved how to heighten
abandon with tailoring
of real discipline

What if Greece got massive debt relief but no one admitted it? (Part 2). By Matthew C Klein.

Principles aren’t
inherently limited
to profit seeking

For more FT haiku go to ft.com/hiddenhaiku

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