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British Sky Broadcasting and Vodafone are launching a 3G mobile television service that will include Sky News, Sky Sports News, and entertainment channels including Living TV, Bravo and MTV.
The service will be available to all Vodafone 3G subscribers in the UK from Tuesday. Mobile phone operators are preparing for a 3G marketing push this Christmas. Vodafone is hoping to increase its base of 250,000 3G by the end of the year.
The new 3G television service will be offered free until the end of January next year. Customers will be charged £5 a month from February.
Sky already has download service agreements with various mobile phone operators but this is the first time it will be offering live content on mobile phones.
Vodafone has launched mobile television in its operating countries including Germany, Italy and the Netherlands, and other associate and partner networks.