YouGov profits and revenues climb

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Polling and data company YouGov reported a healthy climb in revenues and pre-tax profits in the six months to the end of January.

In interim results, the Aim-listed company posted a 27 per cent rise in pre-tax profits to £6.3m, with revenues up a quarter at floating exchange rates – a performance that it says outstrips the rest of the global research market, said YouGov.

Constant currency revenues were up 14 per cent in the six month period, which included Donald Trump’s shock election victory in November.

YouGov said its US presidential polling was on average “more accurate than any of the other pollsters conducting state-level polls”.

“Our national poll had an error of 1.4 per cent on the final margin, which was well within the standard statistical margin of error”, said the company.

Although the polling industry has suffered a series of reputational hits in the wake of the UK’s Brexit result and US election, YouGov has moved to invest heavily in building products and services that can be sold to multiple clients in recent years.

The company’s customer research services – which account for over 57 per cent of its revenues – reported growth of 15 per cent while its data products and services expanded 39 per cent.

YouGov Profiles, which can be used to understand consumer perceptions of brands, posted revenue growth of 175 per cent to £1.4m.

Stephan Shakespeare, chief executive, said the company was expanding to become a “powerful global data and analytics brand”.

“Trading during the second half of our financial year has started positively and is in line with our expectations. We have built a strong base and continue to see significant opportunity to further grow revenues from Data Products and Data Services and deliver on our long-term objectives,” he said.

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