China is one of the hottest topics in business circles, so it is perhaps not surprising that business schools are eager to educate executives in doing business there. The latest is Thunderbird, the Arizona-based business school, which has just developed an eight-week online programme for those who need to understand contemporary Chinese business.
The certificate programme begins on July 1 with new sessions offered 12 times a year beginning on the first of each month. The programme comprises four components, starting with the Cultural Navigator, which is a web-based self-assessment tool, including a series of exercises enabling students to discover their own cultural preferences, how they differ from their Chinese counterparts and how they can adapt their individual business styles. This is followed by three lectures, including interviews with business people.
Students receive 12 months access to the Cultural Navigator.