Hip hop may have started in the Bronx, but today’s rappers are millionaires with business empires that extend way beyond music. Ahead of Jay Z and Kanye West's European tour of their joint album Watch The Throne, Raphael Abraham talks to FT critics Ludovic Hunter-Tilney and Richard Clayton about the evolution and future of rap.With clips from The Sugarhill Gang, Jay Z and Kanye West, Evidence and DJ Shadow.Produced by Griselda Murray Brown

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