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Another victim of the UK high street maialse.

The retail and wholesale fashion arm of Irish designer brand Orla Kiely has ceased trading with immediate effect, the group said on Wednesday.

Kiely Rowan Plc will go into creditors’ voluntary liquidation, “following various challenges that have faced the company over the past few years, both in the UK and abroad”, a spokeswoman told the Financial Times.

The retailer said it would close its online store as well as three brick and mortar shops, one in Kildare Village, near Dublin, and two in London.

However, the group said its home and design licensing business “will not be impacted,” and those product lines would continue to be sold through its distribution partners.

David Rubin & Partners has been appointed “to assist the board in handling the winding down and ultimate liquidation of the company,” the spokeswoman said.

This year fraught conditions on the UK’s high street have weighed heavily on retailers. It pushed House of Fraser and Toys R Us, among others, into administration.

Meanwhile, children’s goods retailer Mothercare and fashion group New Look embarked on store closures, due to weak consumer spending, online competition and soaring costs.

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