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Bookmaker William Hill has has appointed Ruth Prior, the chief operating officer of payments processor Worldpay, as its new chief financial officer.

Ms Prior said she was “excited to be joining William Hill at a time when there are clear opportunities both to grow the business”. She said she would be working on delivering “digital expertise, operational efficiencies and a technology platform that will underpin the Group’s further growth”.

She was also deputy chief financial officer at WorldPay, chief financial officer of EMI, and worked for the private equity firm Terra Firma.

Chief executive Philip Bowcock said:

Ruth is a strong addition to the William Hill Board and Executive team. Her experience in digital operations, online payments and finance is all highly relevant to our strategic priorities to deliver an even better customer experience and faster growth. We welcome her to the William Hill team.

She will be paid £425,000 a year plus a 20 per cent pension allowance and bonus plans.

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