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Three days after sparking a social-media firestorm, United Continental is still apologising.

The US carrier said on Wednesday that it would compensate all passengers from Flight 3411, the Kentucky-bound aircraft that became the centre of controversy after a dramatic video showed a screaming and bleeding passenger being removed from the flight.

A United spokesperson said in a statement that all customers “are receiving compensation for the cost of their tickets”.

“We realise they did not have a good travel experience on United, and we want to compensate them for that,” the spokesperson said.

The airline has issued several mea culpas in the wake of the incident, after video surfaced a day after the flight, drawing condemnation on social media from around the globe. Though it originally defended the actions of its staff, United chief executive Oscar Munoz issued a message to customers saying: “I’m sorry. We will fix this.”

The furor over the incident has also affected United Continental’s share price, which fell several percentage points on Tuesday and is down a further 1.1 per cent today.

The incident may not be fully behind United, though, as the Asian-American doctor who was dragged from the flight reportedly filed an emergency bill of discovery in Cook County, Illinois on Wednesday, seeking to compel United to preserve surveillance videos and other materials related to the April 9 flight, according to Reuters.

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