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The University of Cambridge’s Judge business school has appointed Tanaka Business School’s Jaideep Prabhu to the recently announced Jawaharlal Nehru Professorship of Indian Business and Enterprise.

Funded by a £3.2 million grant from the Government of India, the chair will be based at the Cambridge Centre for Indian Business. Prof Prabhu, a marketing professor, is director of research and professor of marketing at Imperial College London’s Tanaka Business School.

One objective of the Cambridge Centre is to help forge closer links between India and other economies and to promote a deeper understanding of India’s interests in the world economy. “India now plays a pivotal role in the global economy, “ says Prof Prabhu. “With eight to nine per cent annual growth, rising foreign exchange reserves, a booming capital market and rapidly expanding FDI inflows, India is the second fastest growing major economy in the world. Indeed, by some accounts India is now the world’s fifth largest economy and is likely to be among the top three by 2050. This resurgence, while catalysed by changes in national policy, has largely been driven by the impressive progress of Indian business and enterprise.”

www.jbs.cam.ac.uk

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