Number in the news: The brand is IT

Dell is the favourite IT brand in the US followed by Hewlett-Packard/Compaq, while the position is reversed in Europe. On both continents, IBM is third among the survey of corporate IT decision-makers. Key factors influencing rankings in all countries are reputation, quality, reliability, set-up costs and ease of integration. Value for money is more important in the US than in Europe, while the reverse is true for professionalism and breadth of product choice

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