As the winners of the BBC’s Sound of 2012 poll are announced, FT deputy arts editor Neville Hawcock asks three of the judges: who are the real “tastemakers”? What’s more important nowadays, a rave review or hits on YouTube? And how do unsigned artists make it? He is joined in the studio by FT pop critics Ludovic Hunter-Tilney and Richard Clayton, and NME assistant reviews editor and blogger Laura Snapes; music clips from Sound of 2012 winner Michael Kiwanuka, as well as Context, Emeli Sandé and Skrillex. Produced by Griselda Murray Brown

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