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British Vogue has appointed the stylist Edward Enninful to take over from the long serving Alexandra Shulman as editor, the second time in recent months the magazine’s parent company Condé Nast has hired a man to run one of its flagship fashion titles.

Ms Shulman announced in January that she would be standing down from the magazine after 25 years at the helm, triggering a search for a new editor to steer the hugely influential publication through a period of quickening digital transition.

Mr Enninful, a 45-year old creative and fashion director for the American style magazine W, will take over in August having seen off competition from a number of other big names in fashion journalism including the stylist Katie Grand, British Vogue deputy editor Emily Sheffield and the Financial Times fashion editor Jo Ellison.

Jonathan Newhouse, the chairman and chief executive of Condé Nast International, said:

By virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue.

He is considered to be an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist.

In January, Italian Vogue also appointed a man; Emanuele Farneti to replace another long serving editor, Franca Sozzani.

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