Olivier Toubia, Columbia Business School

The marketing expert defines five terms in his area of expertise

Olivier Toubia is associate professor in marketing at Columbia Business School. He teaches on the MBA and EMBA programmes and has taught courses in new product development and managing marketing programmes.

His research focuses on many aspects of innovation, including idea generation, preference measurement and the diffusion of innovation. His other interests include market research, behavioural economics, social networks and adaptive experimental designs.

He is a member of the editorial board of three marketing journals and has a PhD in marketing from MIT Sloan School of Management.

Copyright The Financial Times Limited 2016. All rights reserved. You may share using our article tools. Please don't cut articles from FT.com and redistribute by email or post to the web.

More on this topic

Suggestions below based on News