Listen to this article
This is an experimental feature. Give us your feedback. Thank you for your feedback.
What do you think?
Gerhard Florin, executive vice president and general manager for International Publishing, Electronic Arts
What’s in your pocket? A mobile phone, of course, which I also use for taking photos and playing games. The experience of mobile gaming is getting better and better. Also my BlackBerry – but that device is a double-edged sword, a huge help and a curse at the same time.
First crush? My first calculator in 1974, which replaced the abacus.
True Love? It is hard to judge, but feels like a tight race in-between an Ipod micro, PSP and X-Box 360.
Latest squeeze? I just bought a Sony Cybershot camera – it fits in less than a pocket, and the image quality is the best I’ve seen.
What makes you mad? Teeny, little, phone-like keyboards on handheld devices with triple key functions that make it complicated to type notes or e-mail.
What’s your biggest tech disaster/most embarrassing moment? Let’s just say that sometimes video conferencing from home can catch you off guard.
What would you most love to see? A dedicated section on gaming in the FT in the culture/entertainment pages – and not only in the business section.
If money was no object? A time machine to get me around the world to the over 40 locations I look after worldwide.
PC or Mac? I’m torn – PC for me, but Mac for our creative teams in the studio.
Linux or Windows? Windows
Google or not? Google is a great tool – especially for looking up old classmates.
How wrong have you been? I predicted in 1992 that the gaming technology would reach the technology “peak of perfection” in the year 2000.
Company to watch? The small, in-the-garage shops that are busy making the next killer game as we speak. More generally, Korea and China, and broadband based online gaming.
Leftfield technology – what’s going to come out of nowhere? Same as above!