Adzuna, the job search portal behind David Cameron’s iPad app, has expanded into four markets.
The company trawls the internet for job vacancies, providing visitors to its site with a broader selection than any single recruiter. On Tuesday, it launched new portals in Australia, Canada, Brazil and South Africa, after establishing its first foreign website in Germany last month.
“A lot of our competitors have focused on their home market,” said Andrew Hunter, Adzuna’s co-founder. “It’s easy for us to scale in English, while in Brazil it seems there is a bit of a land grab [among job advertisers].”
The company hopes to emulate its coverage in the UK, where it estimates that it aggregates over 95 per cent of job vacancies. “It’s easy to get to 80 per cent. The difficulty is to get the long tail of jobs, which is what the users are looking for,” said Mr Hunter.
Having received £800,000 in venture financing, mainly from Index Ventures and Passion Capital, Adzuna expects to double its number of unique monthly users in the UK to 3m by the end of the summer. Revenues are drawn from charging job advertisers per click received. Unlisted Adzuna does not disclose whether or not it is profitable.
The company received a publicity boost in December with news that its data were powering a specialised app for the Prime Minister. It is offering a similar tool to governments in its new markets. “I’ve already written to Angela Merkel,” said Mr Hunter. “I’ve not had a reply.”
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