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Richard Florida, who coined the phrase the “creative class”, has joined the Rotman school at the University of Toronto as professor of business economics and the academic director of the newly established Centre for Jurisdictional Advantage and Prosperity at the school. Prof Florida is most noted for his two best-sellers:The Rise of the Creative Class and The Flight of the Creative Class.

The Centre for Jurisdictional Advantage and Prosperity is a Can$120m project which will take an integrative approach to the study and creation of jurisdictional advantage. At present, the study of how jurisdictions, such as provinces, become magnets for companies to start-up, locate and grow, and for talent to study, live and work, has been fragmented across many different academic fields. The Province of Ontario has contributed Can$50m as a cornerstone grant for the project.

Prior to joining Rotman Prof Florida was professor of public policy at George Mason University and a former senior scientist with the Gallup Organization. He previously taught at Carnegie Mellon University and has been a visiting professor at MIT and Harvard University’s Kennedy School of Government. He earned his PhD from Columbia University.

Prof Florida is the founder of the Creative Class Group, a think tank based in Washington, DC.


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