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Chris Gorell Barnes, 39, is founder and chief executive of Adjust Your Set, a digital content agency. He is also co-founder of the Blue Marine Foundation, an ocean conservation non-profit organisation.

Suit by Oliver J Benjamin

A navy blue three-piece with bright lining, one half pink, the other blue, and with dashes of colour on the cuffs, lapels and waistcoat. I always have fun choosing crazy insides for suits. I like three-piece suits because they always look neater. I don’t have to wear a suit, and in the summer try not to, but for pitches and meetings with certain clients I do.


Shirt by Thomas Pink

A client: but it does great shirts that really last. I don’t wear a tie so it’s nice to have a shirt with cool, interesting collars. I wasn’t wearing a Pink shirt when we first won its business and the chief executive told me what was wrong with the one I was in, right down to the stitching. This one is light blue with French cuffs.


Lapel pin by Blue Marine Foundation

I always wear this pin – people ask me what it is so it gives me an excuse to talk about the work we do at Blue Marine, which I am really proud of.


Cufflinks by Nick Silver 21st Century Jewels

A birthday gift from my girlfriend – emeralds in the shape of fish. I wore them to pick up an award for our documentary The End of the Line, which is about overfishing.


Watch by Cartier

I bought this in London to celebrate a new business win. It has such a big face it’s almost like a clock on your wrist. I like collecting things but haven’t started with watches yet. Maybe they’ll be my next thing.


Shoes by Prada

These black Prada lace-ups look good and are comfortable, which is important because I like to walk a lot. I mainly wear trainers but these work well with this suit and are really smart-looking.


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