epa05397068 Sony Corp. President Kazuo Hirai delivers a speech during a press conference at the company's headquarters in Tokyo, Japan, 29 June 2016. Hirai announced the company's corporate strategy for the fiscal year ending 31 March 2017 (FY2016).  EPA/FRANCK ROBICHON

Sony said on Friday its chief executive Kazuo Hirai will be replaced by its chief financial officer from April.

Kenichiro Yoshida will take on the position as chief executive on April 1 and Mr Hirai will become chairman of the company.

Mr Hirai has held the role since 2012 after moving from his position as head of Playstation to replace Howard Stringer. Since then, he has helped the electronics company stage a turnround. It is expected to post record earnings for the fiscal year ending March.

“As the company approaches a crucial juncture, when we will embark on a new mid-range plan, I consider this to be the ideal time to pass the baton of leadership to new management, for the future of Sony and also for myself to embark on a new chapter in my life,” Mr Hirai said.

Sony shares were up 1.8 per cent against a 0.5 per cent fall for the benchmark Topix index.

Sony will release third quarter earnings after market close on Friday. 

Image: EPA

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