The FT's Christopher Booker goes behind the scenes of the toy design world where there is a careful orchestration between designer, manufacturer and, most importantly, the retailer, above all, Walmart, Toys R Us and Amazon. Having a hit on their shelves can make or break a retailer's holiday season, but for the toy designer, getting a chance to enter the contest takes far more than a clever idea.
Filmed and produced by Christopher Booker. Additional footage from Hasbro.
Welcome to the new FT.com.
The same global insight. Faster than ever before on all your devices.