The Fuqua School of Business has announced the launch of a masters in management programme that will be taught in both China and the US.
The one-year degree will involve three terms of study at Duke University’s home campus in North Carolina and two terms at the new Duke Kunshan University, near Shanghai.
The first class will enrol in July 2014 in conjunction with the opening of DKU – a joint venture between Duke, Wuhan University and the city of Kunshan. The campus will also serve as the Chinese base for Fuqua’s global executive MBA programme, when completed.
“As a business school, we need to be embedded and connected in key regions around the world to prepare our students to address global business challenges,” says Bill Boulding, Fuqua’s dean.
Like the school’s existing pre-experience degree – which was launched in 2009 – the two-country programme is designed for students applying straight from undergraduate courses. The curriculum of the new masters will broadly follow that of its US-based counterpart, but with greater exposure to Chinese business and culture.
The Duke degree joins a growing number looking to tap demand among Chinese students for premium one-year management masters.
The highly ranked Cems degree has been offered by leading Chinese business schools, Tsinghua University School of Economics and Management and Hong Kong University of Science and Technology, since 2011 and 2012 respectively.
Though one-year masters in management degrees are the flagship programmes of many leading European business schools, their US peers have been slow to establish equivalents, continuing to focus instead on traditional MBA courses.
Among US business schools to have followed Duke’s lead in launching pre-experience degrees are Northwestern University’s Kellogg school and the University of Notre Dame’s Mendoza school, both of which have launched programmes this year.