Listen to this article
Phil Lord, Christopher Miller, 2014
Hang on. Shouldn’t they be paying us to watch this 100-minute Lego advert? And how come this limiting case of product placement thinks it can tilt against the corporate world that made it, with an arch-villain going by the not-very-subtle name of Lord Business? But such niggles are soon swept aside by a torrent of dizzyingly detailed Lego worlds, exuberantly silly scenarios, a witty script that nods towards Roman architecture, The Matrix and much else, and a real-world meta-story framing the digimated romp. At which point the question becomes: what’s not to like?
Get alerts on Arts when a new story is published