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Evian, famous for its spring water, looks set to also become famous as a home for intellectual debate if neighbouring business school EMLyon has its way.

The French business school has joined forces with KPMG to launch the World Entrepreneurship Forum in Evian in November this year. The event is clearly modelled on the World Economic Forum at Davos, in Switzerland.

The aim of the think-tank will be to bring together around 70 entrepreneurs, politicians and experts who believe that entrepreneurship is a creator of economic wealth.

The annual forum will be preceded by a Junior World Entrepreneurship Forum to be held in Shanghai in July, where students will compile their own report on the future of entrepreneurship. This report will be discussed at the main event in November.

Patrick Molle, president of EMLyon, believes the forum will play an important role in the future of management education. “With the emergence of countries like China and India, new management models are appearing which are different from today’s dominant Anglo-Saxon model. As the challenges become more complex, we must prepare students to work with the different ethos and economic situations that they will face in the course of their careers.”

Members who have already joined the think-tank include Franck Riboud, chairman and chief executive of Danone, Martin Sorrell, president of WPP and Michel-Edouard Leclerc of the eponymous French supermarket chain.


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