Business class: Cinemas bank on Bond to put regular movie outings back in the diary

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Specification:

• Strategy and implementation

Click to read the article below and then answer the questions:

Cinemas bank on Bond to put regular movie outings back in the diary

• Explain the effect on a business such as Cineworld of operating in a dynamic market

• Assess the view that streaming services have intensified the competitive environment in which cinemas operate

• To what extent will differentiation strategies such as premium screenings help achieve sustained competitive advantage in the long term

Peter McGinn, Harton Academy