Power dressing: Perry Oosting

Perry Oosting, 50, is chief executive of Vertu, the luxury mobile phone company now owned by Nokia. He took the helm in June 2009. Previously he was with Gucci and Prada having started his career in luxury at Bulgari in 1988.

Coat by Prada

This is a grey cashmere winter overcoat that I bought in Milan. It supplements my suits because it’s a tight-fit formal coat and medium length. I wore this to our Constellation launch in London this year, which was held in a warehouse with an open atrium.


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Suit by Zegna

This is a solid-blue super-600 wool three-button suit that I bought in Florence. In a suit you’re always “dressed”. I seldom wear a tie. We’re not so formal as a company but we always have a lot of external visitors come to see us, be they clients, suppliers, press, or partners working with us on various projects, so you balance formal and informal in a suit.


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Shirt by Gucci

I only wear Gucci shirts because they are a slim fit. I have 50-100 white shirts! In the morning you don’t have much time but a white shirt always fits with every suit and I just dry-clean them. It keeps things simple. It’s probably influenced a bit by Tom Ford, who only wears white shirts.


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Watch by A Lange & Söhne

A Lange & Söhne are about craftsmanship and modest design. It matches the Vertu brand in that you need to be a connoisseur to know it.


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Shoes by Prada

I think all my shoes are by Prada. These are black lace-up Oxfords. There’s three elements for me in shoes: comfort, style and versatility. I like the more traditional range of Prada, at least for my formal wear.


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