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Apple has joined the competitive social video space, by launching a new app called Clips for iPhones and iPads.

According to Apple, the new app will combine short video clips, photos and music into videos that can be shared through the Messages app, or via social networks such as Instagram, and Facebook.

The app includes a feature called Live Titles, that lets users create animated captions and titles using their voice. The app will require minimum editing skills.

“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”

An AI component will allow Clips to suggest who you can share the multi-clip video with, based on who appears in it and who the user shares with the most.

The company also announced on Tuesday that it had updated its most popular iPad, a 9.7-inch tablet with Retina display for £339 and launched a special editon of iPhone 7 and 7S in red, to raise money for HIV charity RED.

Copyright The Financial Times Limited 2017. All rights reserved.
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